LCM SS17: On Any Sunday Escape on Wheels

Belstaff’s Spring/Summer 17 Men’s collection is inspired by Bruce Brown’s seminal 1971 motorcycle film, On Any Sunday, starring Steve McQueen.

#OnAnySunday

On Any Sunday Escape on Wheels

The SS17 collection is inspired by the carefree attitude of the guys and girls from on and off the bike tracks and references not only the washed out colour palette of the film, but also key design details and colours from Belstaff's archive pieces from the era.

From the late 60s, motorcycle apparel brands began to experiment with new leather dyes and patterns. Riders were able to customise their racing leathers on the track, and this concept has been embraced in the new collection.

“This season we were really taken by the 1971 documentary On Any Sunday which starred and was funded by Steve McQueen, himself a motorcycle fanatic. That period was also a defining time for Belstaff because leather manufacturers on both sides of the Atlantic were really embracing this idea of personalising leatherwear and so began an era of strong colour direction which we've really tapped into for summer,”
explains Frederik Dyhr, Belstaff VP Men’s Design.

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